You can 100% synchronize your Shopify metafields in Airtable thanks to SyncBase. This topic explains how it works.

Metafields sync available for

Metafields synchronization is currently available for:

• Products
• Variants
• Orders
• Customers

Adding a new metafield definition after the base generation

To add a new metafield definition:

1. Go to your Shopify settings.
2. Add a new definition.
3. Within Shopify, go to a product/variant/order/customer… and add an input to this new metafield.

• Be sure to hit the “save” button to trigger a webhook.

4. The column should appears within the linked tab of your Airtable synced base!

You can now use Airtable to add new values for this metafield.

Deleting a metafield definition

To delete a new metafield definition:

1. Go to your Shopify settings.
2. Delete the desired definition.
3. That’s it! Data won’t be updated anymore.

Optional: you can 100% delete the linked column in your Airtable synced base.

Updating a metafield value within Airtable

You can absolutely update metafield values via Airtable! To do so, simply ensure the formatting matches Shopify's requirements.

For example, if a metafield definition has a type of “Color,” you’ll need to format the value as Shopify expects (e.g., #colorcode).

Unstructured metafields

Unstructured metafields are definitions created by third party app (example: Google Shopping) or archived metafields definitions.

We do not currently sync them inside metafields tab.

Limitations

Shopify does not always trigger a webhook when your update a metafield value via the Shopify admin panel. If we do not receive webhook, we cannot update your Airtable synced base. Learn more about Shopify webhooks.

Updated on: 18/06/2025