For safety reasons, the option to delete all records from your Airtable-synced base—and therefore all related Shopify products—is disabled by default. This feature is highly sensitive because it can erase your entire product catalog in under 30 seconds.

Recommended way to delete products

To safely delete products from your Shopify store that are synced with Airtable, follow these steps:

1. In Airtable: Filter the products you want to remove.
2. Tag the products: Add a tag like To delete to each one.
3. In Shopify: Use the tag filter to locate those products.
4. Bulk delete the selected products directly from Shopify.!

Recommended way to delete Variants

Variants can't be deleted directly from Airtable either, for the same protection reason.

How to delete Variants safely:

1. In Airtable: Update a field that's synced to Shopify to flag the Variants you want to remove — for example, set a specific Price (e.g. 0.01) or add a suffix to the Variant Name (e.g. - TO DELETE).
2. the updates sync automatically to Shopify
3. In Shopify: Filter your Variants using that same field (price or name).
4. Delete the flagged Variants directly in Shopify.
5. If you deleted a lot of Variants: Run a base refresh from the Operations panel of the app and choose: "Refresh Products and Variants tables"

Don't hesitate to contact us via our live chat for help with deletions as this function is rather sensitive.

Updated on: 27/07/2026